5.7.10 | Buffalo, NY | A new association for independent contract furniture dealers is being launched by two longtime business colleagues with broad experience in the industry both on the dealership and trade association levels.

Dave Bloch and Dave Gatherum, until recently the top two executive officers for WorkPlace Furnishings Canada and both former presidents of contract furniture dealerships, have established INDEAL (www.indeal.org) as a North American buying association for dealers on both sides of the border. 

"We're building INDEAL as a partnership for growth and profitability," said Gatherum. "The number one thing dealers are looking for is a great return on their investment.  The bottom line is the bottom line."

INDEAL is forging contracts with a list of preferred suppliers to offer discounted pricing to INDEAL dealer members, along with rebates when performance criteria are reached.  The new association also has marketing and training services for its dealer members.

'Our members will have a voice and a stake in the success of INDEAL," said Bloch.  "It's a true partnership with everyone's financial benefit at the forefront.  Profits generated will benefit all dealers and suppliers. It's a perfect time for an equitable new deal in our industry.'

Bloch and Gatherum say that INDEAL is targeting dealers who have a primary alignment with one of the top-tier manufacturers.  Their goal is to have contracts with a broad range of preferred manufacturers who support and complement the dealer's primary supplier.  INDEAL intends to build a membership of market-leading contract office furniture dealerships from across North America.

For more information, visit the website at www.indeal.org or contact Bloch or Gatherum at INDEAL's U.S. headquarters tollfree at (888) 639-3814.