29 April 11 the news wire for office professionals
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It is better to travel well than to arrive.The Gautama Buddha

Bill's Design Talks At Cooper-Hewitt

5.20.10 | New York, NY | The Smithsonian's Cooper-Hewitt, National Design Museum announces the launch of Bill's Design Talks, a new series of education programs moderated by director Bill Moggridge. The first program in the series features a discussion about the design for the 2010 National Design Triennial: Why Design Now? catalog with Michael Bierut, a partner at Pentagram, critic at Yale, co-founder of Design Observer and 2008 National Design Award winner, and Yve Ludwig, graphic designer at Pentagram.

The 2010 catalog is the greenest ever produced by Cooper-Hewitt, using soy ink, biodegradable poly wrap and carbon offsets to mitigate the impact of transportation. The layout and design of the catalog reinforces the eight curatorial themes of the exhibition energy, mobility, community, materials, prosperity, health, communication and simplicity while showcasing all projects included in the exhibition with bold colors and simple, clean layouts. The catalog and the exhibition showcase design solutions that promote environmental stewardship, social equity, accessibility and creative capital in 134 projects from 44 countries.

Ludwig, who developed the full design for the Triennial catalog, will present the catalog design process as a case study and will discuss the design of this piece in a broader context.  The program, moderated by Moggridge, will also include members of the contributing team at the museum.

PROGRAM INFORMATION
Michael Bierut and Yve Ludwig of Pentagram talk about designing the catalog for the National Design Triennial: Why Design Now?

Thursday, May 27, 2010 | 6:30 8:00 p.m.

The program will be Web cast live at www.cooperhewitt.org.

Location:
Cooper-Hewitt, National Design Museum
2 East 91st Street
New York City

Admission:
General, $15
Seniors, students and members, $10 

Registration:
General public should register online at http://events.cooperhewitt.org

Members of the press can RSVP to [email protected]

About the 2010 National Design Triennial

The fourth exhibition in the National Design Triennial series  Why Design Now? is on view through Jan. 9, 2011, and explores the work of designers addressing human and environmental problems across many fields of design from architecture and product design to fashion, graphics, new media and landscape design. The Triennial is global in reach for the first time, reflecting the connectedness of design practices and the need for international cooperation to solve the world s problems.

The exhibition title asks the question Why Design Now? to examine why design thinking is an essential tool for solving some of today s most urgent problems; what draws creative thinkers, makers and problem solvers to this crucial field of discovery; and why business leaders, policy makers, consumers and citizens should embrace design values. Inaugurated in 2000, the Triennial series seeks out and presents the most innovative, forward-thinking designs at the center of contemporary culture from the previous three years. 

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