3.3.11 | New York City, NY | Artexpo, the world's largest fine art trade show for over 32 years, announces the beta launch of its much-anticipated new website, ArtexpoStudio.com: an online marketplace offering art enthusiasts and industry professionals year-round, easy access to quality artwork by talented artists and publishers.

“ArtexpoStudio.com is not only a fine art retail site, it’s the new go-to destination for artists, galleries and publishers looking for solid information and tools to grow their businesses in today’s rapidly changing fine art marketplace,” says Artexpo CEO Eric Smith. “At the Artexpo offices, we get calls every day from people seeking innovative ways to gain exposure and get their work to market. ArtexpoStudio.com equips artists and galleries with the tools they need to navigate the art industry, present their work professionally and increase revenues, while giving art enthusiasts and professionals easy access to their work.”

At ArtexpoStudio.com, artists are given their own online gallery and secure shopping cart, from which they can sell museum-quality fine art reproductions without any monthly fees. Artists retain full rights and can manage their own profits with ease. What sets ArtexpoStudio.comapart from other fine art websites is that it also offers an unprecedented level of image quality control: all works represented online are professionally archived in Artexpo Studio’s state-of-the-art Digital Archiving Studio.

“Many websites offer artists a platform to upload and showcase their works, but quality control standards run rampant,” says Robert Reeder, President of Artexpo Studio. “Artists are uploading files that vary widely in quality. Common issues range from insufficient lighting to lack of focus and inadequate resolution. Artists who may have perfectly accurate digital files of their work suffer when their images are being sold beside poor-quality images. Artexpo Studio has solved the quality control dilemma. Our fine art Digital Archiving services are on par with and in many cases, surpass systems employed by the world’s finest museums.”

According to Reeder, Artexpo Studio’s Digital Archives are the reason the company’s Master-Quality Fine Art Reproductions are a cut above the rest. Richard Riverin, a noted artist and regular exhibitor at Artexpo New York, could not agree more. “The clarity, the details, the colors... everything was outstanding in those reproductions. I never saw any other as good.” Yuming Zhu, another featured Artexpo artist, says: “ArtexpoStudio.com offers superb-quality giclées, professional staff, excellent services and very reasonable costs. I am happy with the open discussions with their staff regarding the adjustment of color. It’s hard to tell the difference between the original and reproductions!”

Discover the Artexpo Studio Difference:

The fine art community at large is invited to witness ArtexpoStudio.com’s new reproduction technology firsthand during Artexpo New York 2011, to be held March 25-27 at Pier 94, NYC’s esteemed “Art & Design Pier.” Vibrant reproductions will be displayed alongside originals, demonstrations and seminars will take place, and print-on-demand ordering services will be available on-site for exhibiting artists.

“Artexpo Studio has been three years in development, and we’re extremely excited to be unveiling these new tools and technologies for artists and galleries,” said Smith. “Artexpo’s mission has always been pretty simple: to connect talented artists with people interested in owning their work. Between our annual fine art trade show and the new ArtexpoStudio.com, we’re offering artists multiple channels of commerce, communication, education and exposure: everything they need to grow their careers.”

To learn more about Artexpo Studio, please visit www.ArtexpoStudio.com.

About Artexpo New York

Artexpo is the world’s largest fine art trade show, providing dealers with access to thousands of innovative works from artists and publishers in one single venue. Over its 32-year history, Artexpo New York has hosted many of the world’s most renowned artists, including Andy Warhol, Peter Max, Robert Rauschenberg, Robert Indiana, Keith Haring and Leroy Neiman.

To learn more about Artexpo New York, visit www.ArtexpoNewYork.com.