Real-time navigation and high quality rendering allow clients to see crisp visualization of what manufacturer’s product will look like in office environment

4.6.11 | Grand Rapids, MI | Building on more than 20 years of experience creating software to support the process of selling office furniture, and having partnered with longstanding dealer and manufacturer customers to gain a deep understanding of their visualization needs, 20-20 Technologies today announces 20-20 Visual Impression, software built to serve the 3D color visualization needs of the entire office furniture industry.

The Grand Rapids office of Montreal-based 20-20 Technologies developed 20-20 Visual Impression for the industry. 20-20 launched the product in March.

View the 20-20 Visual Impression demo video on 20-20’s web site.

The product’s real-time navigation and high quality rendering allow clients to see a crisp visualization of what the manufacturer’s product will look like in their office environment. And the software uses not only the manufacturer’s 3D shapes but also the actual finishes they offer, such as fabrics and laminates, so the client can see how different finish choices will affect the appearance of their environment.

20-20 Visual Impression was designed to be used by everyone involved in the furniture selling process. To achieve this, 20-20 Visual Impression has been tightly integrated with 20-20 CAP Studio, 20-20 Giza Studio, and 20-20 Worksheet, the design and specification software already used by most in the industry. It has been made exceptionally easy to use and it performs quickly on most PCs made in recent years. The low introductory price of $995 also helps make 20-20 Visual Impression affordable for every designer and salesperson.

“20-20 Visual Impression helps improve communication between sales, design and the customer,” says 20-20 Technologies Product Manager Cindy Maple. “The result is a more visual and effective process which ultimately results in fewer misunderstandings.” says Maple, a degreed Interior Designer with office furniture dealer experience. “20-20 Visual Impression brings more sales because customers can see that the proposed furniture will suit their needs.”

Dealers will benefit by using software made for the real-world scenario of specifying multiple manufacturers on the same job. Several of the largest manufacturers including Knoll, Allsteel, Herman Miller, Kimball, National and Teknion are enriching their CAP and Giza catalogs for Visual Impression to display the actual finishes offered. Others that are enriching catalogs for visualization include SitonIt Seating, Ideon, AIS, Group Lacasse, Inscape, Logiflex, Trendway, Artopex, Jasper Group, SP Richards, Allermuir, Allseating and Metal-Arc. The entire industry is poised to make the leap from gray scale to realistic 3D color imagery.

The company previewed early versions of the software at last year’s Office Furniture Dealers Alliance Conference and NeoCon East. Feedback confirmed that visualization software is a top priority among dealers and manufacturers and that Visual Impression is the multi-manufacturer, integrated, easy-to-use solution that will bring visualization to every sales effort.

“Enriching our catalogs will provide us a way to leverage our data for enhanced visual representations,” says Karen Smith-Hosner, Senior Manager, Design and Specification Technology, Herman Miller. “20-20's Visual Impression will give our dealers confidence that they are specifying the correct fabrics and finishes for their clients as well as providing a quick and easy way to create beautiful 3D images of an entire office environment,” Smith-Hosner adds.

“We are delighted with the quality of the renderings and graphics on the Allseating catalog,” Said Manju Kapur, Marketing Coordinator for Allseating. “We have received a lot of rave reviews from our dealer and designer community, and it has definitely helped put us on the map.”

For more information or to coordinate an interview, please contact Craig Clark at (616) 550-2736 or [email protected].

About 20-20 Technologies

20-20 Technologies is the largest company in the world offering a single integrated software platform for industry-wide use – from showroom to factory floor – that is tailored specifically to the interior design business and employed across all environments, desktop and web. It continually invents and defines the state-of-the-art in interior design and manufacturing software, providing design, specification, photo-realistic rendering and 3D visualization for configurable products. www.2020technologies.com