5.16.11 | Oakland, CA | Friant & Associates, manufacturer of high-quality, low-cost office furniture, is pleased to announce the opening of a new distribution center and showroom in the metro-Atlanta area. Friant’s popular line of laminate casegoods, Gitana, will be stocked in Cherry, as well as several of the company’s best-selling seating products, including the Axiom, Madison, Classic, MidZONE, and HighZONE. The new 30,000 square foot facility is scheduled to open to its Georgia customers on May 23, 2011.

Historically, Friant & Associates has only shipped product from its Oakland distribution center. Now, with the addition of this Atlanta distribution center, Dealers in Georgia will see a significant reduction in shipping costs, resulting in an approximate 25% savings on stocked products. In addition, customers will have access to products in 24-72 hours, versus the average seven-day turnaround on shipments coming from its California distribution center.

The new facility will also serve as a showroom for Friant’s entire product line, including complete panel systems, workstations, desks, conference tables, reception units, and seating. The self-service showroom will be open during normal business hours and available by appointment.

“With a new distribution center in Atlanta, customers will really feel the savings, since we can be that much more aggressive with our pricing,” said Paul Friant, CEO and Founder. “What’s more, we’re thrilled that more customers will have the opportunity to view our products with their own eyes. I know they’ll love the what they see as much as what they save.”

The facility is located at 5015 Oakbrook Pkwy, #600, Norcross, GA 30093, about 20 miles northeast of downtown Atlanta (conveniently off Route 85/403). For more detailed information on products and pricing or to make an appointment, dealers should contact Steve Lipton at (678) 923.8357 or [email protected].