4.30.12 | New York, NY | Humanscale, the premier designer and manufacturer of ergonomic office solutions, has announced the appointment of Scott Laine as their new Senior Vice President of Marketing. Scott will be responsible for the structure, strategy and execution of Humanscale’s global marketing efforts, and will report directly to Humanscale CEO Robert King.

“I’m very excited to have Scott join our team,” said the Humanscale CEO. “I know his skills and boundless creativity will help us take our brand to the next level. To have a lead marketer who understands sales as well as Scott does is an incredibly powerful proposition.”

Scott is a longtime creative marketer and sales executive with a passion for technology and innovation. As a partner at marketing firm hyperlaine, Scott worked to develop and implement integrated hyperlocal marketing strategies for a variety of clients. An expert in marketing for growth companies, Scott was invited to several conferences, including the 2011 Cannes Lions International Festival of Creativity, where he spoke about the revolution of empowerment for growing brands in a digital age.

Prior to hyperlaine, Scott worked at global media agency Universal McCann (UM), first as SVP, Experience Architect, and later as Chief Marketing Officer. Before UM, Scott spent eight years at Wired magazine, where he became the brand's first Technology Director, a combination sales, marketing and brand ambassador role. While at Wired, Scott created award-winning work for a varied roster of clients—including Xerox, Breitling, Canon and Philips—and also led the sales and marketing efforts for Wired's NextFest, an annual festival of innovative products and technologies.

About his new appointment, Scott said, “With Humanscale’s current roster of industry-leading products setting new standards plus breakthrough new products poised on the horizon, it is an incredibly exciting time to come on board to a company so respected for its design and innovation expertise. I am absolutely thrilled to join the talented group at Humanscale.”