6.22.12 | Irvine, CA | LoomSource, a division of Momentum Group, is excited to announce the launch of the Impromptu Collection, a selection of upholstery fabrics based on a collaboration with the highly acclaimed illustrator Gina Triplett. At once exuberant and forward-looking, it features Gina’s unique handcrafted aesthetic and a vivid color palette.

“Gina’s bold use of color and the graphic detail of her artwork was an ideal fit for hospitality,” says Eddie Elizondo, Director of Marketing, Momentum Group.

Gina is known for her work for such companies including Target, Apple, Starbucks, Whole Foods and Urban Outfitters. The design team was drawn to the Philadelphia-based illustrator’s eccentric large-scale patterns and intense, eclectic color combinations in her work.

“We were looking for an aesthetic that would evoke a feeling optimism and allow for vibrant colorations. When we saw Gina’s work—especially the fresh graphic interpretation of flora motifs what she had done for Apple and Target—we knew we had found it!” said Lydia Morgan, Senior Designer, Momentum Group.

“Most of my assignments in the past have been singular images. That said, I've always been interested in fabric, pattern, and repeats. The sense of composition is so different. With the single image there are borders to the composition and with patterns the stopping and starting points aren't designated—it's about guiding the eye across a surface that could start and end at variable points. The variety and different manners of composition are fun, and keep things fresh for me,” says Gina Triplett.

The Impromptu collection comprises seven patterns. Impromptu, the namesake pattern, features stylized blooms with a free-spirited dynamic. Shivaree, a whimsical medallion floral design, is woven with a print-like clarity, and F’te has a simple, dandelion design with tonal hues and metallic accents. Two striped patterns, a chenille, and a chenille-boucle hybrid round out the collection. In total, there are 45 SKUs.

The fabrics range in composition; blends include MBDC-certified post-consumer and post-industrial recycled polyester.

The design team’s primary challenge was to do justice to the print-like quality of Gina’s designs, and find detailed and finely woven constructions that would allow maximum color and pattern clarity. Unique colorways include neutrals with pops of bright color, black linework on a neutral background, and bold pairings of such hues as magenta and chartreuse.

SHORT CAPTION

The Impromptu Collection of upholstery fabrics from LoomSource is based on a collaboration with the highly acclaimed illustrator Gina Triplett. Featuring Gina’s unique handcrafted aesthetic and a vivid color palette—both of which have been noticed by such clients as Apple, Target, and Starbucks—it is a natural fit for the hospitality market and comprises seven patterns in 45 SKUs. The fabrics range in composition; blends include MBDC-certified post-consumer and post-industrial recycled polyester.