Mirko van den Winkel Appointed Executive VP, Moroso USA
Mirko van den Winkel2.15.13 | New York, NY | Roberto Moroso, CEO of Moroso SpA and President of Moroso USA is pleased to announce the appointment of Mirko van den Winkel as Executive Vice President, Moroso USA.
Mirko is a well-known entity to Moroso SpA having worked as their Area Manager from 1994 to 2008. He has had a long and wide ranging career developing sales and marketing for several high profile innovative design companies. He has been tapped many times for his business acumen and design expertise as lecturer, jury member, writer and event organizer. Through his business consultancy, MVDW, Mirko helped young design brands bridge the gap between innovative ideas and the realities of consumer markets. Among his clients were Established & Sons and Quinze & Milan BVBA.
“Mirko’s proven track record of sales and marketing expertise, combined with a unique understanding of, sensitivity towards and experience with design driven companies, gives us all great confidence that Mirko will be very successful in realizing our US goals,” says Roberto Moroso.
“My last few years working as a consultant, organizer, writer, etc. have been extremely creative, varied and interesting, and I’ve met many great people and companies all over Europe,” says Moroso’s new US manager. “But increasingly, I missed the feeling of being on the ‘frontline’ with a major player. This is where the real action is. Moroso was, is and will continue to be at the forefront of creativity, always doing the unexpected for others to follow. Their quality is also outstanding, and increasingly unique, and the company has always been run on the basis of real human values. Altogether, this creates an excellent combination and strong foundation for success. I intend to make Moroso stronger in America and bring Americans closer to Moroso to increase the dialogue. I have already met the Moroso USA people, so I know I have an excellent team to count on and work with.”
Born in the Netherlands, Mirko has been living in the UK and Italy, but is relocating to New York.
About Moroso
Celebrating the 60th year of its founding in Udine, Italy, Moroso is a major player on the Italian and international design scene. Today, under the creative direction of Patrizia Moroso, the company maintains an investigative approach to design, collaborating with designers and artists from around the world. Moroso products celebrate the balance between technological innovation and old world craftsmanship.
Moroso USA is headquartered at 146 Greene Street in New York City. For more information please call 800.705.6863 or visit www.morosousa.com
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