6.8.13 | Holland, MI | Something new is coming to the North American Contract Furniture market! Trendway Corporation introduces Feek North America, a uniquely creative approach to space, form and function for interior design.

Originating in the Netherlands, Feek products and custom solutions have been specified by architectural and design firms across Europe and reside in the interiors of major corporations. Partnering with founders Eltjo Klomp and Frederik van Heereveld, Trendway now introduces the product offering to the North American market. "We are very excited to partner with Trendway to bring this unique new concept to the US design community," says van Heereveld.

All Feek NA products will be manufactured in Holland, Michigan, USA. Interestingly, van Heereveld discovered an additional Holland connection in his own family — his grandfather shipped the well-known DeZwaan Windmill to Holland, where it has long served as a landmark and destination for the West Michigan community.

Feek products are created from polyurethane foam, coated by a special process to produce a textured and comfortable skin. The many fun, colorful shapes are surprisingly lightweight while maintaining resilience and performance. With 100% recyclable foam and sixty percent air by volume, Feek products offer impressive comfort and style with minimal material usage.

Conceived by Feek co-founder and internationally-recognized designer van Heereveld, freestanding and architecturally-integrated elements have been specified for European environments from universities to museums, healthcare to corporate offices. Shapes easily blend to create unique and almost irresistibly appealing collaborative environments. Fun, even whimsical, and undeniably cool, Feek stands up to the demands of public spaces,

Available in an appealing palette of colors, the introductory Feek Fundamentals collection offers a large selection of standard furniture elements, including several designed by van Heereveld exclusively for Trendway.

This standard series of shapes is just the start for Feek NA, however. The custom possibilities inherent in this process are almost limitless. “Feek is a rather unique furniture application,” notes Bill Bundy, Trendway President and CEO. “It’s creating a lot of excitement in the market. Designers are limited only by their imaginations.” Using CAD capabilities, the base material can be shaped into almost any form imaginable with no non-recycled waste. Combined with custom color options, Feek presents a blank canvas on which designers can create unique, memorable statements for every kind of interior.

About Trendway

Trendway Corporation, an employee owned company in Holland, Michigan, helps customers create beautiful and effective work environments with a wide range of furniture and architectural products. A company with more than 45 years of exceptional performance, Trendway provides customers peace of mind through outstanding service, quality products, guaranteed delivery, and fast/flexible custom solutions. The company offers many products including panel systems, filing, storage, casegoods, seating, and architectural solutions with moveable walls, glass storefront and raised floor. Trendway has served government customers as a GSA Contractor for more than 20 years. Certified a CarbonNeutral? Company by the CarbonNeutral” Company, its products are tested for conformance to SCS Indoor Advantage” or Indoor Advantage” Gold requirements. Many Trendway product lines have been level 1 certified by the NSF International. For more information on Trendway, please call (616) 399-3900 or visit www.trendway.com.