6.5.13 | Tucson, AZ | A new branded content piece follows a little chair from a small town traveling to the big city in hopes of saving its ailing mother.

Director Nickolas Duarte wrote the live-action spot with co-writer Drew Grubich to showcase the chair's design through the use of story. They were able to use the product's key features throughout the hero's journey as he works with an artist (Design), a fighter (Strength) and a nurturer (Comfort).

http://vimeo.com/66684309

Credits
Director/co-Writer: Nickolas Duarte
Production Company: Crown Chimp Productions

Voice Over: Jason Huggins
Ma: Lawannah Curry
The Artist: Christopher Koval
The Fighter: Fred Lux
The Nurturer: To-Ree-Nee Wolf
Dr. Mister Doctorson: Jay Kyle Petersen
Nurse: Antonella Cassia
Massage Couple: Lauren Nichols, Drew Grubich

Producer: Margoth Barrera
Director of Photography: Oscar Rivera
Editor: Matthew King
Co-Writer: Drew Grubich
Music: Adgio Hutchings
1st AC: Charity Bidegain
Production Design: Jessica Van Ravenswaay
Make Up: Sonia Campbell
Colorist: Luke Padgett
Storyboard Artist: Ridge Young
Production Design Asst: Gianni Scarpino
Production Assistant: Keith Wagner

Special Thanks:
Chezale Rodriguez
David Horn
Mike Marsh
Monica Coulter
Cliff The Lowpriest
John Sears
Grace Baumgartner
Adam Ray
Love Smack Studios
The Adobe Guest House
A Day 'N Nite Salon & Spa
Rise Combat Sports

About Nickolas
Nickolas' commercial work has earned him a National ADDY, 2 Silver Tellys, an ADC Young Gun finalist mention and a Museum of Modern Art nomination. His short and experimental films have been recognized consistently on the national and international levels. He has directed content for Adidas, the NBA, BMWDesignWorksUSA and the University of Arizona. He runs Crown Chimp Productions out of Arizona. Nickolas is represented by Rated Content out of NYC for national/international commercial projects.

http://nickolasduarte.com