A New Website on Art + Design Collaborations
11.11.13 | Madison, WI | The Art Commission, the online platform that connects commission artists with design and art professionals, announced today it has renamed the firm CODAworx (Collaboration of Design + Art) as part of rebranding and expansion plans. The company will launch a new website, CODAworx.com, later in November, along with a new emagazine, CODAmagazine, in January.
The mission of CODAworx is to encourage collaboration between artists and design professionals, bring greater visibility to their collaborative projects, and celebrate these projects with a global audience.
The new CODAworx identity will build off of the original company focus of marketing the work of commission artists, but will also expand its participating market to include the full spectrum of a design team, including architects, interior designers, art consultants, industry resources, and others.
All members of the community will be invited to showcase projects that incorporate commissioned art, participate in emagazines around particular themes, and subscribe with personalized profiles. The overwhelming success of the CODA Awards, the company’s international awards program that celebrates the collaboration and successful integration of art into interior and architectural spaces, caused The Art Commission to re-think its focus of promoting the work of artists. “We learned that commissioning art and integrating that art into environments required the collaboration of multiple individuals,” said Toni Sikes, CEO. “Our goal is to foster those collaborations, and bring recognition to the artists and other team members who have created these amazing projects.”
“The new name, CODAworx, represents our focus on the Collaboration of Design + Art, and is more descriptive of our vision to champion collaborative efforts,” added Sikes. “We intend to fulfill that vision with the introduction of new CODA services for the entire creative community.”
CODAworx is led by individuals with extensive experience in the art, design, Internet, and publishing worlds. Sikes, who co-founded The Art Commission with partner Terry Maxwell, previously founded and ran an art publishing company, and a leading art ecommerce company. Sikes and Maxwell have pulled together a team with deep expertise in Internet marketing, with members coming from Artful Home, Trek, Fiskars, and Sony.
About CODAworx
CODAworx is a global online community that showcases and celebrates design projects featuring commissioned artwork in interior and architectural spaces. Designed for use by artists, design professionals, and industry resources, CODAworx provides members with a platform to showcase their design + art projects, connect and collaborate with other members of the creative community, and earn recognition for these collaborations. To sign up for website launch news, visit www.codaworx.com
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