22 August 14 the news wire for office professionals
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Editor at Large to Debut Printed Guide at High Point Market

8.12.14 | New York, NY | This October, Editor at Large will introduce the first-ever printed version of its “Essential Guide to High Point Market”—a multi-page tabloid-size newspaper for interior designers. The free publication gives trade and industry professionals a comprehensive look at the 80+ interior design events happening throughout High Point—from product introductions to cocktail parties. It will also offer tips for navigating market and a list of market veterans' favorite places.

“Interior designers make up an increasingly significant portion of Market-goers and more brands are catering to them than ever before,” said Editor at Large President Julia Noran. According to the Market Authority, approximately 10,000 interior designers registered and attended the Spring 2014 High Point Market.

“Interior designers have always been a big part of Currey & Company’s business,” said Bethanne Matari, PR Chief for Currey & Company. “Since most manufacturers, Currey included, introduce new products at High Point Market, this is the best opportunity for interior designers to see what is new before the products arrive at retail showrooms. It is also a great time for interior designers to discuss their ideas on products and their client needs with the manufacturer.”

For Fall 2014 High Point Market, which is scheduled for October 18 – 23, Editor at Large will print and distribute 5,000 copies of the Guide at targeted locations throughout Market. In addition, an electronic version of the Guide will be downloadable on Editoratlarge.com, emailed to 25,000+ design and industry professionals and promoted via its social media platforms, which reach 100,000+ professionals and enthusiasts.

“We began seeing designers walking around each Market carrying a stapled print-out of our web-based Guide and realized there was a greater need for this information,” added Noran.

Editor at Large welcomes all High Point exhibitors to submit their Fall 2014 High Point event as a complimentary listing. The guide will be supported by advertising and highlighted event listings.

For information about submitting event content or advertising in the Guide, please contact Kate Jerde at [email protected] or 212.904.1040.

About Editor at Large:

Editor at Large is the daily media of record for the high-end residential interior design industry, and the voice of authority for design professionals. The site (editoratlarge.com) aims to provide timely and credible business news, information and resources to a dedicated readership of designers, manufacturers, editors, bloggers, publicists, and enthusiasts. As the diverse, growing marketplace of high-end home furnishings and design demands coverage, Editor at Large delivers with frequency and integrity.

Editor at Large Contact:
Kate Jerde
Marketing and Events Director
[email protected]
135 West 29th Street, suite 600, NY, NY 10001
P: 212.904.1040


Comment | Categories: Arch & Design, Business/Finance, Events, Products


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