9.10.14 | Frankfurt am Main, Germany | Heimtextil, the international trade fair for home and contract textiles takes place Jan. 14-17, 2015, in Frankfurt am Main, Germany. New this year: More space for design and future-oriented themes, including a ‘Theme Park’ in Hall 4.0 of the Frankfurt Fair and Exhibition Centre; a new event highlight entitled ‘Experience’ that is intended to present the latest developments in the world of textile design in a more emotional, intensive and comprehensive presentation than ever before; plus a new website.

Central themes in a central location: the new ‘Theme Park’ with a variety of design and future-oriented themes will be staged in Hall 4.0 at the next Heimtextil (14 to 17 January 2015). This means the Trend Show will move from Forum 0 to the middle of Frankfurt Fair and Exhibition Centre and, even at this early stage, the contents of the new event highlight of the trade fair for home and contract textiles are beginning to emerge.

Heimtextil, the world’s leading trade fair for home and contract textiles, is branching out in new directions. “The aim is to show everything that reflects the zeitgeist and is important for success in the future”, says Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt. “With our new concept, we will show the current market trends and identify opportunities for progressive undertakings. Something that was initially just an idea and vision is now taking shape”. Account is being taken not only of the retail trade and marketing but also disciplines such as research, development, design and product application. With numerous visualisations and activities, the ‘Theme Park’ will explore today’s mega and micro trends and show how modern interior design can be creatively implemented in different fields.

Experience the future
Under the heading ‘Experience’, Heimtextil exhibitors and visitors can discover the latest developments in the world of textile design in a more emotional, intensive and comprehensive presentation than ever before. “We believe that people want to attach an emotional value to their actions. Consumers do not simply want to go into a shop and buy a product. What they want to do is enjoy the shopping experience with all their senses. Specifically, this means a shop must be more than just a sales outlet for products. In the shop, customers should find a visionary setting that grabs them emotionally and, metaphorically speaking, takes their breath away. In this way, tomorrow’s shopping experience will be a real pleasure”, explains Anne Marie Commandeur of Stijlinstituut Amsterdam, the design studio responsible for the planning and management of the ‘Theme Park’ concept.

Materials, colours, designs and more
An important part of the ‘Theme Park’ will be the ‘Material Gallery’, which includes a selection of the exhibitors’ fabric collections and offers an overview of the latest home-textile trends – categorised by the trend themes for 2015/16. There will also be a ‘Colour Pavilion’ showing the latest colour trends. For the Pavilion, Stijlinstituut Amsterdam will choose trend-setting products from the ranges of Heimtextil exhibitors and use them to illustrate the current state-of-the-art. Parallel to this, a programme of lectures with renowned speakers will provide supplementary information about the latest trends. Moreover, the designers will create outposts around the fair, to act as showcases for the ‘Theme Park’. These showcases will transfer the themes to the individual exhibition halls and not only generate additional impulses but also provide examples of specific applications for the various product groups.

Initial insights now online
An important part of the new trend concept is a new website at www.heimtextil-theme-park.com. There, users interested in the latest trends can obtain inspiration about tomorrow’s design themes. With numerous photos and videos, the website gives visitors the opportunity to find out about the Theme Park at the coming Heimtextil at an early stage.

Further information about Heimtextil on the internet at:
www.heimtextil.messefrankfurt.com
www.heimtextil-theme-park.com
www.heimtextil-blog.com
www.facebook.com/heimtextil
www.twitter.com/heimtextil
www.youtube.com/heimtextil
www.pinterest.com/heimtextil

Information about the worldwide textile fairs of Messe Frankfurt can be found at www.texpertise-network.com.

Background information on Messe Frankfurt

Messe Frankfurt is one of the world's leading trade show organisers with around 543* million euros in sales and 2,026* employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events ‘Made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2013, Messe Frankfurt organised 114* trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For more information, please visit our website at: www.messefrankfurt.com
* Preliminary figures (2013)