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Bisley to Welcome the World Of Design to its New U.S. Showroom

9.19.14 | New York, NY | Bisley, the leading international furniture brand, specialising in steel storage, will open the doors to its new Showroom in the dynamic Flatiron district of New York, from the 29th September to the 2nd October (inclusive). The first two days will be dedicated to introducing the space to the essential dealer network and the latter to the vibrant architectural and design community.

The showroom signifies the next evolution for Bisley in the US market, strategically positioning this well known UK brand and its extensive range of furniture solutions, as a major player in the Contract, Architectural and Design sectors in the North American market.

The showroom launch is indicative of Bisley’s absolute commitment to fully integrating into this sector, combined with the appointment of Sara Olsson from Bisley UK, as the A&D Manager to enthuse and educate the market about Bisley’s rich heritage and product range.

Bisley has enjoyed success in the American market, largely in the consumer sector, most recently validated by the inclusion of the ubiquitous MultiDrawer designed by Frederick Charles Brown (1958) in the prestigious MoMA catalogue, their online website and in their stores.

The showroom will comprise a number of Bisley’s classic range, along with its latest furniture solutions range “Be by Bisley’ and other definitive product including LateralFile, Pedestals and lockers.

Garth Fielding, Managing Director of North America comments: “This is a hugely exciting time for Bisley, it is a highly respected brand in the UK and beyond and I am looking forward to replicating that success in the American marketplace. We are delighted to have had Be by Bisley specified on a major project in Washington DC with Gensler’s Firmwide Design Director, Cushman Wakefield and Jones Lang Lasalle which is a great start. This, in conjunction with increased interest in the Manhattan dealer and design community, and the addition of strong, local representation in the Washington DC and Boston territories is helping to create positive buzz and projects.“

www.bisleyus.com

Bisley Flatiron Showroom
1140 Broadway, Suite 902, NYC, 10001

About Bisley

Bisley is Europe’s leading steel storage brand, spanning both consumer and professional markets.

With a history that can be traced back to the 1930s, Bisley is one of the UK’s manufacturing success stories and now employs nearly 1,000 people at its factory South Wales, plus a showroom on London’s Great Portland Street. In recent years, Bisley has developed its international business significantly and it is now responsible for 50% of the business. Bisley’s broadening geographical span covers Europe, Russia, the Middle East, South East Asia and North America.

Bisley’s extensive range - including filing cabinets, pedestals, cupboards and rolling storage - is characterised by high quality design, engineering and manufacture. Its quintessential multidrawer and filing cabinets are considered by many to be modern classics.

More recent innovations include the InnerSpace™ high-density mobile storage system and the Bite™ mobile storage system. Bisley’s heritage and intensive research and development programme means that it is at the forefront of new thinking about storage in the workplace.

Quick facts:
• We use 25,000 tons of steel per annum
• We use around 397 ,000 kilos of powder paint
• We produce an average of 15,000 steel cabinets every week in a wide
range of designs and colours

www.bisley.com


Comment | Categories: Business/Finance, Events, Mfg. & Distr., Products


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