1.22.15 | St. Paul, MN | 3M is bringing dry-erase whiteboard to its flexible series of films, introducing Whiteboard Finishes to both 3M™ DI-NOC™ Architectural Finishes and 3M™ FASARA™ Glass Finishes. A natural extension to these two versatile ranges of surfacing films, the Whiteboard Finishes are durable, lightweight, and easy to install on a range of surfaces, including glass. 3M’s film was also tested and developed to nearly eliminate ‘ghosting,’ thereby leaving a clean, mark-free board even after many rounds of erasing.

3M Marketing Manager Holly Rosenblum Coleman notes, “At 3M, we’re very much ‘idea people,’ and we love that our Whiteboard Films make it easier to think, collaborate, and innovate everywhere. By applying the capabilities of whiteboard to our flexible films, we’re expanding the workspace and giving people a seamless canvas on which to work.”

As with other DI-NOC and FASARA films, Whiteboard Finishes are ideal for projects that call for refurbishment rather than replacement, creating a sustainable and cost-effective alternative to installing a new whiteboard surface. The versatile films enable whiteboard application on practically any surface, transforming corporate, healthcare, hospitality, and retail settings while letting the mind run wild.

The films are currently proving their collaborative capabilities at New York’s recently launched NEW INC, the New Museum’s incubator dedicated to art, design, and technology and a first of its kind for the Museum field. In this setting, Whiteboard Finishes provide NEW INC Members a blank canvas for brainstorming, innovating, and teaming together across multiple participating companies. Upon entering the space, 3M DI-NOC Whiteboard Finishes coat the primary wall and hallway in addition to two conference rooms and a presentation space. Members and guests will put
their own creative touch on the whiteboard walls to further amplify the space’s simple, modern aesthetic created by the idea-driven NYC-based design office, SO-IL.

Coleman continues, “Whiteboard Finishes are very much in the spirit of NEW INC. They foster a sense of community by breaking the boundaries of communication and creativity, opening the space and providing a canvas for sharing ideas across the NEW INC community.”

Revolutionizing the union of design and technology, 3M™ DI-NOC™ Architectural Finishes marry innovative aesthetics and intelligent design. Utilizing proprietary 3M technology, the dynamic DINOC films have the unique ability to conform to corners and curves, making them the perfect solution for quickly and cost-effectively refreshing doors, drawers, furniture and virtually any other substrate. To apply, the release liner is removed, and the 3M DI-NOC is applied, with the flexible film seamlessly conforming to the shape of the base surface. Its simple application and stylish patterns make it an ideal design solution to revive doors, columns, podiums and more. The entire 3M DI-NOC collection allows refinishing on site, and thus extends the useful life of interior architectural and design elements such as walls, columns, furniture and furnishings.

A perfect blend of optical beauty and affordability, FASARA Glass Finishes offer an uncomplicated solution for updating glass and is adaptable to any glass surface. These refined films provide customized privacy while simultaneously preserving natural light. FASARA films allow limitless design possibilities and customizable solutions to suit any environment from corporate to hospitality.

DI-NOC is distributed exclusively through Designtex in the United States.

3M is a trademark of 3M Company.

About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $31 billion in sales, 3M employs about 89,000 people worldwide and has operations in more than 70 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.