2.15.15 | Norcross, GA | Greenway Group, one of the country's leading business strategy consulting firms for the architecture, design and engineering professions, is pleased to announced the addition of Scott Simpson as Senior Principal.

“Scott adds a significant dimension and added expertise to Greenway’s team. He shares our commitment to enhancing the business performance of organizations which create great built environments. He is a trusted and proven leader in the profession of architecture and will leverage his experience to help our client’s firms develop comprehensive business strategies and practices,” said Lisa Henry, CEO of Greenway Group.

Simpson brings over 35 years of business and leadership experience to the firm and its clients. Prior to joining Greenway he was a Principal at Jacobs Global Buildings, President and CEO of the Stubbins Associates, CEO at Flad Architects, and Senior Vice President at Cannon Design.

A nationally recognized thought leader, he has published more than 150 articles on issues relating to innovation in the A/E/C industry and has co-authored two books with Jim Cramer, Chairman and Founder of Greenway Group: How Firms Succeed-A Field Guide to Design Management and The Next Architect-A New Twist on the Future of Design. He is a member of the Executive Board of the Design Futures Council and is a frequent speaker at national conferences & symposia. He is also Editor-at-Large of Design Intelligence.

Simpson earned his M. Arch from Harvard University Graduate School of Design and B.A. from Yale University. He is a Fellow of the American Institute of Architects and a former member of the national AIA Board of Directors.

About the Greenway Group

One of the country's leading business consulting firms serving the architecture, design, and engineering professions, the Greenway Group excels at anticipating the business implications of change, providing trusted business and leadership counsel and strategies to help companies optimize their value.

The Greenway Group is a leading source of foresight and trend analysis on the built environment in the United States and is frequently called upon by the media for information about issues in the global design arena.

Celebrating its 20th year, Greenway convenes the Design Futures Council and publishes Design Intelligence.