3.5.15 | Venice, Italy | Foscarini, one of the world’s foremost design companies dedicated to high-end decorative lighting, will show a greater commitment to the Chinese market with its participation in Design Shanghai, the country’s prominent international design showcase. The brand will also debut a bigger commercial presence with increased availability of its original lighting designs within China, supported by dedicated sales support.

“We have a unique approach to creating lamps, in that we want each project to evoke emotion through design, materials and technologies we use. We develop each product to give it a strong point of view and the ability to transform any space into a distinctive living experience,” said Carlo Urbinati, president and founder of Foscarini. “We’re pleased to deepen our dialogue with Chinese consumers and have more opportunities to communicate Foscarini’s vision.”

Foscarini had a high-profile entry into the market in 2013, with a permanent dedicated section within the Tales Pavilion - a vibrant new gallery in Beijing, designed by Luca Nichetto, where professionals can experience story-telling design installations.

The company has since solidified its product certification, established infrastructure to have a stock of finished products in the market in 2015, and provide high-level of support for sales within the country. “We have created a strong program for driving business, which stems from our familiarity with the Chinese market. In addition, we have added the type of service that helped us excel in other countries,  enabling us to be present in a bigger way moving forward,” said Urbinati. 

At Design Shanghai 2015, both of Foscarini’s distinct collections— Foscarini and Diesel Living with Foscarini — will be shown in an exhibition designed by Italian designer Ferruccio Laviani. The presentation will include latest releases, as well as the brand’s best-selling classics that are being re-released in LED formats, like Twiggy and Mite by Marc Sadler, and Caboche by Patricia Urquiola.

About Foscarini

Foscarini is an Italian decorative lighting design company boasting an innovative collection of over 60 models, more than 20 materials and 30+ designers. Foscarini products – which are 100% Made in Italy - emotionally personalise any living environment, public or private. A solid sales and logistics organisation backs up this creative freedom: Foscarini is distributed in over 80 countries through 2800 multi-brand stores, and at the flagship spaces Spazio Brera in Milan and Spazio Soho in New York. In 2009 Foscarini signed a partnership agreement to develop the Diesel living lighting collection. Centered on innovative models and materials, the collection is the result of Foscarini’s know-how in product development to transform Diesel’s ideas and vision into functional objects. Foscarini participation at Design Shanghai for the first time in 2015 confirms a strengthening of the company’s presence and investments in the Chinese market.

About Design Shanghai

Design Shanghai is China’s leading international design event. In 2014, Design Shanghai opened its doors to over 47,000 visitors, breaking new ground and setting a precedent in China’s ever-growing design community.

Showcasing the best design brands from across the globe, Design Shanghai provides a unique and exciting platform to network and establish long-term business relations with China’s top architects, interior designers, property developers, facilities managers, private buyers and anyone with passion for exciting, new and inspiring designs.

2015 will see the return of China’s premier design, featuring even more of the finest international design houses, inspiring speakers and curated features.

Design Shanghai is organized by the UK-based media and events company Media 10.

Website: www.designshowshanghai.com
Twitter: @designshanghai
Facebook: www.facebook.com/DesignShanghai
Weibo: DesignShanghai
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DESIGN SHANGHAI 2015
March 27-30, 2015
Shanghai Exhibition Centre
1000 Yan’an Mid Road, Jing’an District, Shanghai, 200040