5.28.15 | Vienna, Austria and New York, NY | In the presence of numerous guests, customers and friends, Bene opened its first showroom in New York on Wednesday, 27 May, 2015. In the Bene Studio, right in the heart of the Chelsea art district, the international office expert is presenting future-oriented office solutions for communication and exchanges as well as for management and team work in the modern office.
 
Bene in New York – here we are!

The Bene Studio is in the heart of Manhattan, in the Chelsea district. Especially in recent years, Chelsea has developed into one of the centres of the New York art scene. This is also the location of the historic Chelsea Hotel, which became famous in the 1960s for its role in the underground New York art scene – spearheaded by Andy Warhol. The hotel played a starring role as a playground in the scene’s art and film activities. The Chelsea Hotel is still one of New York’s cultural landmarks. The Bene Studio is only a five-minute walk away from this legendary artist’s hotel.
 
The location perfectly fits Bene’s innovative office worlds. Bene presents a multifaceted setting for various office solutions: on display is the successful and multiple award-winning PARCS product family, which stands for more communication and collaboration in the open office. The new furniture line TIMBA – for creative collaborations and dynamic teamwork in modern office landscapes. DOCKLANDS – alternative workspaces for temporary activities and concentration. And the management programmes AL and P2 – for exclusive and representative executive offices.
 
Jürgen Aigner, Bene’s regional sales manager for North America, is delighted by the new location: “The new premises give us the opportunity to present our trendsetting office concepts and products in the best possible way. Here we can turn our innovative products and solutions into a spatial experience for the New York architecture and design community.”
 
“Expanding our presence in North America is the logical next step in our sales strategy with our focus on large international cities and it makes a clear statement about the strategic importance of this region. The new studio space is a perfect complement to the dealer network that we have already established in the United States. Now we can work on this growth market with even more directness and customer proximity,” says Michael Fried, Executive Board Member for Sales & Marketing at Bene AG.
 
Inspiring office spaces. Since 1790.
Bene is an Austrian brand that stands for top quality and functionality, combined with modern design and innovative technology. With its concepts, products and services, Bene provides trendsetting designs for the working environment. It combines a tradition of quality stretching back 225 years with innovation and award-winning design. Together with its clients and partners, Bene develops office solutions to spatially represent the work processes, culture and identity of a company. As a one-stop provider, Bene offers a comprehensive product portfolio, supplemented by a balanced assortment of leading brands.

About Bene
Bene is a leading international specialist in the design and furnishing of inspiring office and working environments. Bene defines the office as a living space and its concepts, products and services turn this philosophy into reality. It combines a tradition of quality stretching back 225 years with innovation and award-winning design. The corporate group is listed on the Vienna Stock Exchange, has its head office and production facilities in Waidhofen an der Ybbs, Austria, and operates in more than 40 countries. As a full-service provider, Bene implements forward-looking office concepts, and thereby contributes to its customers’ corporate success.
 
More information and pictures
PARCS: http://bene.com/en/bene-services/press/revival-of-the-spaces-in-between/
TIMBA: http://bene.com/en/bene-services/press/team-trumps-all
DOCKLANDS: http://bene.com/en/bene-services/press/docklands-an-anchorage-in-the-office/
AL: http://bene.com/en/bene-services/press/new-executive-product-line-al-selection-by-bene-black-is-black/
P2: http://bene.com/en/bene-services/press/sophisticated-simplicity