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Brandon T. Sieben Promoted To VP, Marketing, Allsteel
4.26.07 | Muscatine, IA | Brandon T. Sieben has been
promoted to Vice President, Marketing for Allsteel Inc., a major contract
furniture designer and manufacturer.
Sieben previously served as the company’s Vice President, Corporate
Accounts. The announcement was made
by Stan Askren, Chairman, President and CEO,
HNI Corporation.
In his new capacity, Sieben will direct Allsteel’s brand-building efforts through market research, brand communications, Web-based initiatives, public relations activities, showrooms and dealer channel directives.
“We believe Brandon’s background and knowledge will be great assets in leading our efforts to further convey our brand essence and guide our strategic communications messaging,” Askren said.
“I look forward to accelerating the momentum we have in the marketplace,” said Sieben. “Allsteel’s unique business model, grounded in innovation and execution, well positions us to promote forward-thinking solutions to our partners and our customers.”
Sieben joined HNI Corporation, Allsteel’s parent company, in 1994, serving six years with its international division before joining Allsteel in 2000. During his tenure with Allsteel, Sieben has held several positions of increased responsibility, including Dealer Development Manager, Brand Marketing Manager, Southwest Region Manager and, most recently, Vice President, Corporate Accounts.
Sieben holds a Master of Business Administration from the University of Iowa and a bachelor’s degree in finance from the University of Illinois.
About Allsteel Inc.
Allsteel Inc. designs, builds and delivers relevant and innovative workplace furniture solutions with advanced functionality and lifetime durability. The company has Resource Centers in Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, San Francisco and Washington, D.C. For more information, visit www.allsteeloffice.com.
In his new capacity, Sieben will direct Allsteel’s brand-building efforts through market research, brand communications, Web-based initiatives, public relations activities, showrooms and dealer channel directives.
“We believe Brandon’s background and knowledge will be great assets in leading our efforts to further convey our brand essence and guide our strategic communications messaging,” Askren said.
“I look forward to accelerating the momentum we have in the marketplace,” said Sieben. “Allsteel’s unique business model, grounded in innovation and execution, well positions us to promote forward-thinking solutions to our partners and our customers.”
Sieben joined HNI Corporation, Allsteel’s parent company, in 1994, serving six years with its international division before joining Allsteel in 2000. During his tenure with Allsteel, Sieben has held several positions of increased responsibility, including Dealer Development Manager, Brand Marketing Manager, Southwest Region Manager and, most recently, Vice President, Corporate Accounts.
Sieben holds a Master of Business Administration from the University of Iowa and a bachelor’s degree in finance from the University of Illinois.
About Allsteel Inc.
Allsteel Inc. designs, builds and delivers relevant and innovative workplace furniture solutions with advanced functionality and lifetime durability. The company has Resource Centers in Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, San Francisco and Washington, D.C. For more information, visit www.allsteeloffice.com.
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