5.14.09 | New York, NY | This year's International Contemporary Furniture Fair will see innovative up and coming product designer, Jake Dyson and the ground-breaking interactive light artist Jason Bruges working on a one-off installation. To celebrate the internationally acclaimed event, the two designers are producing FOCAL SHIFT using Jake Dyson's new Motorlight Wall; the first remote control, variable angle wall light to be developed for use in commercial and residential spaces. FOCAL SHIFT will be on display from May 16-18, 2009 during ICFF at Pomegranate Gallery, 133 Greene Street (across from Moss). A Preview party will be held on Saturday, May 16 from 6:00- 9:30pm.

The intelligent installation will create a wall of light that transforms as the luminaires cycle between their narrow and wide-angle beams, creating striking patterns of shadow and light. Using DMX technology, Jason Bruges' team will specially configure the Motorlight Wall units to produce a fluid art installation, surprising and mesmerizing visitors to enter the exhibition space. In creating the artwork, Jason and Jake hope to show how light-is-art and explore the possibilities of this exciting medium.

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Jake Dyson's Studio is lead by the young product designer with a small team of design engineers. They focus their efforts on coming up with new product ideas that are visually stunning and go where no one has gone before in providing innovative, functional benefits. The result is Motorlight a cleverly engineered light, which provides both a broad ambient and precisely focused illumination for active mood lighting. With a remote control (that controls up to 30 lights), Motorlight Wall can be set to move gradually between an angle of 10 and 120 degrees or fixed at any point in between. When multiple lights are placed in a configuration, it provides part light sculpture, part light source. Described by Terence Conran as "beautifully engineered and delicious to look at", the Motorlight family includes the Motorlight Floor (free-standing) and Motorlight Wall models, which will launch to both the commercial and residential markets in the U.S. during ICFF 2009. For more information and for images, go to www.jakedyson.com.

London based Jason Bruges Studio produces innovative installations, interventions and groundbreaking works. The works create interactive spaces and surfaces that sit between the world of architecture, site-specific installation art and interaction design. The studio is particularly well known for light based design, exploring interactivity with the public and the environment through the highly imaginative use of materials and technologies. See www.jasonbruges.com.