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Mannington Commercial Announces Launch Of Tx:style Community
10.6.09 | Calhoun, GA | Building upon one of the most successful online contests in the history of the interiors industry, Mannington Commercial today announced the launch of the Tx:style Community, an online product collaboration and inspiration sharing network already 6,000 designers strong.
"After thousands of designers cast more than 460,000 votes in the inaugural Tx:style Design Challenge, we knew that we were onto something big," says Natalie Jones, Vice President of Commercial Brand Development and Creative Product. "We saw how networking technology serves the new approach to collaboration that young designers bring. So we thought, how can we employ these same tools to broaden the conversation, and invite co-creation on other products?"
The result is the Tx:style Community, a networking effect platform for collaboration. The web site, txstyle-mannington.com, will once again serve as central hub for the second Tx:style Design Challenge. which will launch on November 30. But it will also hold monthly mini-contests around products and industry events.
The first contest, now open, invites designers to share their best reason for wanting to go to Greenbuild this year, for an all-expenses-paid trip to the Expo in November.
The site also includes a worldwide mood board, where designers can share what is currently inspiring them, from images to pattern swatches, from ideas to causes. Designers can upload, share, comment and cross-pollinate inspiration with others, including links to source material and tag word-enabled searching.
In recognition of the fact that design is an iterative exercise and that interior designers have great ideas to share, Mannington is also opening up product development to the public. In the coming months Mannington will post some products currently in development on the site and empower designers to "open-source design" them through functions that make it possible to download, tweak in design software, and re-upload image files.
"We have been so inspired by the optimism and agile thinking that designers in the tx:style community bring to the product development process," says Jones. "By uniting our product development expertise with their vision, we've created a new paradigm of participation. In new ways, we truly can give designers what they want. It's like nothing ever seen in floorcovering, and we're just getting started."
The expanding tx:style platform, along with Mannington's Best of NeoCon Award winning Virtual Library, smart sustainable products and other choices that work for commercial products, can be found at www.manningtoncommercial.com.
Mannington Commercial has distinguished itself as one of North America's premier manufacturers of high quality floor covering designs for hard and soft surfaces. Its range of choices in both categories is unparalleled, and its sustainability platform is built upon innovative measures to improve closed loop recycling, reduce waste streams and reuse waste materials. Mannington stands upon a better business ethic, better products and a better world for the good of the people who create and use their commercial and residential products. http://manningtoncommercial.com.
"After thousands of designers cast more than 460,000 votes in the inaugural Tx:style Design Challenge, we knew that we were onto something big," says Natalie Jones, Vice President of Commercial Brand Development and Creative Product. "We saw how networking technology serves the new approach to collaboration that young designers bring. So we thought, how can we employ these same tools to broaden the conversation, and invite co-creation on other products?"
The result is the Tx:style Community, a networking effect platform for collaboration. The web site, txstyle-mannington.com, will once again serve as central hub for the second Tx:style Design Challenge. which will launch on November 30. But it will also hold monthly mini-contests around products and industry events.
The first contest, now open, invites designers to share their best reason for wanting to go to Greenbuild this year, for an all-expenses-paid trip to the Expo in November.
The site also includes a worldwide mood board, where designers can share what is currently inspiring them, from images to pattern swatches, from ideas to causes. Designers can upload, share, comment and cross-pollinate inspiration with others, including links to source material and tag word-enabled searching.
In recognition of the fact that design is an iterative exercise and that interior designers have great ideas to share, Mannington is also opening up product development to the public. In the coming months Mannington will post some products currently in development on the site and empower designers to "open-source design" them through functions that make it possible to download, tweak in design software, and re-upload image files.
"We have been so inspired by the optimism and agile thinking that designers in the tx:style community bring to the product development process," says Jones. "By uniting our product development expertise with their vision, we've created a new paradigm of participation. In new ways, we truly can give designers what they want. It's like nothing ever seen in floorcovering, and we're just getting started."
The expanding tx:style platform, along with Mannington's Best of NeoCon Award winning Virtual Library, smart sustainable products and other choices that work for commercial products, can be found at www.manningtoncommercial.com.
Mannington Commercial has distinguished itself as one of North America's premier manufacturers of high quality floor covering designs for hard and soft surfaces. Its range of choices in both categories is unparalleled, and its sustainability platform is built upon innovative measures to improve closed loop recycling, reduce waste streams and reuse waste materials. Mannington stands upon a better business ethic, better products and a better world for the good of the people who create and use their commercial and residential products. http://manningtoncommercial.com.
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