10.22.09 | New York, NY |  "Good morning. For the past six months we've deeply evaluated our markets, customers and Designtex.  These activities have resulted in a number of changes designed to better align Designtex with our customers and make us a stronger company to achieve future successes and growth. As you know our industry, customers and suppliers have radically changed over the last eighteen months.  Our industry may never be 'like it was'". 

"For Designtex to be successful and grow I believe we must be a strongly focused company. We must understand the various markets we are trying to sell. We must understand every aspect of every customer (existing  potential new). We must have better supplier relationships than any time in ourhistory. We must be fast, adaptable and efficient When I became president I structured Designtex to operate with focused teams doing new product design, custom products and marketing.  Over the years that structure changed a bit from having focused leaders to having one or two leaders sharing responsibilities. It is clear that we must bring to market (to our sales team and to our customers) the best products in the world.  In addition, we must aggressively market our products and solutions to every customer and the press in order to achieve solid brand awareness." 

"To accomplish this I made the decision to create three new focused responsibilities.
1. Design leader
2. Custom products leader
3. Marketing leader

I'm pleased to announce that Kimberle Frost has accepted the challenge of Design leader.  Since her early days at Maharam, and with over twenty years of design experience as an independent design consultant Kimberle brings tremendous skills and more importantly a very keen eye for design.   As Vice President of Design, Kimberle will set the new product design vision for Designtex and will own the overall design responsibility for every new product launched.

"I'm pleased to announce that Rich Morrow has accepted the challenge of Unique Solutions leader.  Rich has excellent supplier relationships, the ability to "understand the need" and drive the result.  As Director of US, Rich will own the design, sourcing and satisfaction responsibility of custom textiles and walls.  The US Team will report to Rich.  Rich will also be a member of the Design Team."

"I'm pleased to announce that Caroline Vaughn has accepted the challenge of marketing leader and became a member of the Designtex Team
October 5.  Caroline most recently worked for Bergamo / Donghia and brings eighteen years of high level marketing experience and relationships to Designtex.  As Director of Marketing, Caroline will own the responsibility for company advertising, pr, promotion, events, web site and communications."

"I'm really excited.  These changes and new positions give us high level (industry best talent) and dedicated focus at three of the most critical aspects of our business." 

Tom Hamilton President & CEO, DesigntexOffice    212.886.8101 Mobile  
908.370.2335
www/designtex.com