10.28.09 | New York, NY | In what President of Humanscale International George Kordaris calls a “great coup,” Alberto Elizondo has joined Humanscale as Managing Director of Latin America. After serving as General Director of the Latin American sector for Humanscale competitor Haworth from 1999 to 2009, Elizondo will lend leadership and experience to Humanscale’s expansion efforts in Mexico and Central and South America.

“The Latin American market has developed strong local players as well as embraced various multi-national manufacturers,” Elizondo said. “This has increased the end user awareness of ergonomics and the crucial part they play in their core businesses. It is an excellent time for Humanscale.” As part of his new role, Elizondo will oversee all sales and distribution throughout Latin America. He will also be responsible for penetrating new and emerging markets.

Elizondo’s addition represents a major step toward achieving Humanscale’s global pursuits, which include opening assembly facilities in Mexico and Brazil. The company’s products and core message are particularly well-suited to the diverse office designs found in many Latin American countries, according to Kordaris.

“We already have important partners in many Latin American countries,” Kordaris said. “But Mr. Elizondo has the experience, poise and knowledge to provide leadership for our strategy in Latin America. He can help us push the Humanscale message forward so we can be a major force in all the industrial nations.”

Elizondo is based out of Mexico City, where he resides with his wife and children. He will report to President of North American Sales Heather Fennimore for all Mexican business and Kordaris for the rest of Latin America. He is a graduate of Instituto Tecnológico Autónomo de México (ITAM), where he studied accounting.

For more information about Humanscale and its full range of ergonomic solutions, visit www.humanscale.com or call 800-400-0625.

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About Humanscale

Humanscale is the premier designer and manufacturer of ergonomic tools for a more comfortable workplace. Our innovative seating, monitor arms, lighting, keyboard supports, and other ergonomic solutions are designed to improve the health, efficiency and quality of work life.

Humanscale products are based on the belief that when design solves a functional problem as simply and elegantly as possible, the resulting form will be honest and timeless. This philosophy has served us well: Humanscale was the only contract furniture manufacturer named among I.D. Magazine's top ten “enterprises that help push design forward” along with other design-driven companies including Nike and BMW. And our Liberty chair was the only task seating solution featured in the 2007 National Design Triennial at the Smithsonian's Cooper-Hewitt, National Design Museum. Liberty joined the Apple iPod and Boeing's 787 Dreamliner jet, among others, as one of the most important design innovations in America.

Environmental Statement
Humanscale is committed to environmental sustainability and continually strives to design, engineer and manufacture products that:
Weigh less, requiring less raw material
Use fewer parts and manufacturing processes
Contain a high percentage of recycled content
Contain a high percentage of recyclable content

Humanscale is also a proud supporter of World Wildlife Fund, and our founder and CEO, Robert King, has served on WWF’s National Council since 1999.